Make the most of your marketing opportunities by placing rack cards in places your target audience are likely to be – shop counters, information centres, hotels and more. These cards are effective point-of-sale displays that get your customers’ attention. You can advertise products, promote upcoming events or simply inform people about your business.
We offer single or double sided printing in full colour or black and white and have a range of paper stocks to suit your requirements. For deluxe rack cards add our lamination service.
Need a design? We can help. Ask to speak with our in-house designer to create an eye catching design.
Sizes: DLE or your custom size
Paper: 250gsm to 400gsm
Print: Full colour or black and white. Single or double sided.
Finishing: Matt, satin or gloss lamination available
Tips & Templates
The standard size for a rack card is 99mm wide x 210mm high. While you can design a rack card at any size to be eye catching consider that if your rack card is going to be displayed by other companies they may want this to fit in a standard rack card holder.
When designing your card please ensure that if you are wanting your card printed full bleed (with colour from edge to edge of the card) that your design includes at least 3mm bleed (this is extra area around the card to allow for trimming). We also suggest that you avoid critical detail being closer that 3mm from the edge of the card, and we also don’t suggest that you have a frame around the edge. The reason for this is because there is always movement within the printing process and as a result when the cards are cut we may not be cutting exactly on the crop mark, hence the requirement for bleed and the suggestion to avoid detail being close to the edge.
If you have any questions it is usually easier to call and get the answers before you start designing to avoid any extra costs that may be incurred if we need to fix your file so it is suitable for printing.
When supplying your electronic file for digital printing we always prefer to receive your cards in PDF format. This will happen automatically if you print using Web to Print, or alternatively our PDF Resource page lists a number of free PDF creation options. If your job is to be offset printed (eg you need specific Pantone colours, embossing or foiling) then usually we would prefer the native file. You can supply them 1up on the sheet as we have software that will automatically gangup multiple cards to fill the sheet.